LEGACY:
When Football’s biggest names stand up for something bigger
FootballersLives brings together the world’s most influential players to support the causes that matter most - from tackling bullying and knife crime to supporting children, communities and grassroots football.
Through powerful storytelling and global campaigns, LEGACY turns influence into action and fans into participants.
What is LEGACY?
FootballersLives created LEGACY to harness the reach of the world’s most popular sport and direct it toward causes that genuinely change lives. Every LEGACY campaign begins with a story. A moment in a player’s life, a cause they believe in, or a community that needs support.
From there the campaign grows - through players, fans, media partners and charities working together to amplify the message and drive real impact.
Each story we tell invites the public to take part.
Watch the story.
Share the message.
Support the cause.
Because when millions of fans unite behind a cause, the impact can be extraordinary.
John McGinn – standing up to bullying
John McGinn’s iconic “Goggles” celebration became more than a moment of football theatre. It became a symbol of support for his visually impaired nephew Jack — and for children everywhere who have faced bullying because they wear glasses. Through LEGACY, footballers across the game are joining the campaign, recreating the “Goggles” celebration and sharing the message across their platforms.
Fans around the world are now doing the same — turning a simple gesture into a global show of support for young people who deserve confidence, courage and respect.
Paint For Peace
FootballersLives brings together the worlds of football and art to support children’s charities and communities. In Paint For Peace, players collaborate with artists to create powerful works inspired by their lives, their clubs and their passions. Each piece tells a story — and every campaign raises funds for important causes.
When football and creativity come together, extraordinary things happen.
Tackling knife crime
FootballersLives works with players who want to use their influence to speak out against violence and protect young lives. Through honest conversations and powerful storytelling, these campaigns shine a light on the devastating impact of knife crime and the communities working tirelessly to prevent it.
Footballers have a unique voice in reaching young people — and through LEGACY they use it to promote change.
Born a Footballer
Every professional footballer started with a dream. Born A Footballer tells the stories of the journeys that took them there - from grassroots pitches to the world stage.
By sharing those journeys, the campaign inspires the next generation of players while supporting grassroots football and youth development programmes.
FootballersLives is built around the global community that loves the game.
From the fans
Fans contribute their own stories, tributes and experiences - sharing what football means to them and celebrating the players who inspire them. The best fan submissions are featured on the platform and shared with players themselves.
Because football’s greatest stories don’t only happen on the pitch.
Make a difference
Every LEGACY campaign connects supporters with trusted charities and organisations doing extraordinary work. By supporting these causes, fans become part of a movement that uses football’s reach to make a genuine difference.
Your support helps turn powerful stories into meaningful change.
Football is the world’s game
LEGACY is about using that global passion to support the causes that matter most.